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Advertising Age, July 17, 2008 — There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.
Prophet, June 24, 2008 — When it comes to seizing the power of innovation to drive business growth, one of the best routes to success — based on practices of leaders on this front — is through Open Innovation. But while the concept is increasingly familiar and many organizations are eager to position themselves to harness its potential, considerable confusion exists around what Open Innovation is and what it isn’t.
By Kevin O'Donnell, November 15, 2007 — Is the luster wearing thin on the innovation imperative? Maybe, according to Business Week’s annual survey. It shows that only 46% of senior executives are satisfied with return on innovation spending, down from 52% in 2006, and only 23% (versus 32%) of respondents call innovation a top concern.
The fact is that, done right, innovation drives growth and both differentiates and adds value to a brand. Apple, Netflix and Boeing can attest to that. But the growing dissatisfaction with returns may be... continue reading
Prophet, July 23, 2007 — Color today’s marketers dazed and confused. It’s an understandable reaction to an environment that has become almost impossibly complex, making it difficult for them to figure out where to start (or much less how to go about) meeting management’s escalating demands for demonstrable returns.
Forbes, June 4, 2007 — At Boeing's Payload Concepts Center north of Seattle, engineers are studying techniques used by Starbucks , Disney , Cirque du Soleil and Wal-Mart for clues to make flying less of a chore.
New York Times, April 23, 2007 — Boeing is using new technology not only to build its 787 Dreamliner aircraft but also to promote it: The company has commissioned a series of large-format videos running on the aircraft’s Web site to promote the 787 to potential passengers and airline customers, aviation enthusiasts and others. Created by Sarkissian Mason, the videos are running on a Dreamliner microsite on www.newairplane.com, and will change at least monthly until the plane enters commercial service in 2008.
Wall Street Journal, February 14, 2007 — Boeing Co., taking a page from the automobile industry, is now offering customers of its new 787 "Dreamliner" something that most car buyers take for granted: a showroom. Airline representatives who visit the new Dreamliner Gallery can't actually kick the tires here — the four-wheeled main landing gear of a 787 is about the size of a Mini Cooper — but they can try out a variety of seats and even conduct bakeoffs to test how well different flight ovens warm up chocolate-chip cookies.
Wall Street Journal, February 14, 2007 — When it comes to innovation, the conventional wisdom often tells companies to aim for home runs. But frequent singles can be just as important. Home runs, in this case, are radical innovations — breakthrough products, anything from disposable diapers to cellphones, that introduce a new core technology and provide much greater customer benefits than existing products.
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