Marketing Factoids

• Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
• Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
• Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
• more factoids ›

From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›