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JAN 2007

When Buying a Diamond Starts With a Mouse

New York Times, January 7, 2007 — MARK C. VADON is one of the world’s top diamond retailers, but wholesalers often decline to meet with him on the convention floor at jewelry trade shows. At the very least, many ask him to flip over his nametag so that no one knows who he is or what company he runs.

Category: Marketing Strategy
Tags: Blue Nile, Business Strategy
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