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How to use video to expand your business in a YouTube world

Wall Street Journal, November 26, 2007 — Online video has become a daily fix for millions of people. Now entrepreneurs are starting to cash in on that obsession. Consider Valentina Trevino. The 29-year-old Chicago artist and filmmaker regularly posts videos on YouTube, showing how she created a painting and what it means to her — and musing quirkily on a host of matters. In one clip, she ruminates about the strange connection between the ballerinas in Edgar Degas's art and Britney Spears's custody battles.