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New York Times, November 3, 2009 — Best Buy sells a lot of DVDs, but it is taking another step to get ready for the day when that business shifts online.
The giant electronics retailer on Tuesday is announcing a partnership with Sonic Solutions‘ Roxio CinemaNow service to deliver first-run DVDs streamed online directly to consumers.
Advertising Age, October 26, 2009 — At a time when earned media is so highly sought after by marketers due to its (relative) low cost and the credibility with consumers, brands that rely on it are faced with the growing challenge of finding news outlets for their messages.
Advertising Age, September 30, 2009 — A year ago, Best Buy was dialing back its holiday spend in anticipation of a devastating season. This year, the retailer is hoping a slew of Facebook applications with potential to go viral, and a series of commercials that reference the "Twelpforce" will boost its presence during the all-important period.
Advertising Age, September 10, 2009 — Given that innovation is the only sustainable advantage these days, advertisers need to allocate at least 10% of their marketing budget to foster it, even in these economically challenged times, said former eBay and Best Buy CMO Mike Linton, who spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit here yesterday.
Advertising Age, July 27, 2009 — Spend and you will get buzz.
That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
Tech Crunch, July 21, 2009 — This is an interesting one: consumer electronics retailer Best Buy is encouraging hundreds of employees to handle online customer service and company promotions via Twitter, even airing commercials not mentioning their own website but merely the URL of the profile they created on the micro-sharing service (two spots embedded below). The new service, dubbed Twelpforce, was debuted over the weekend but so far hasn’t garnered a lot of online buzz, let alone followers on Twitter (currently at around 1350). I’m sure that will change soon enough.
New York Times, July 18, 2009 — Brian Pollett, a music-loving college student here, headed into a local Best Buy store last month to pick up some Bose headphones. Why Best Buy? Because he didn’t want to shop online and wait for delivery — and Best Buy’s retail competitors are all out of business.
New York Times, July 9, 2009 — TiVo, the Silicon Valley company that popularized the digital video recorder, and Best Buy, the national electronics chain, are forging a broad partnership.
On Thursday, the companies plan to announce that Best Buy will heavily promote TiVo products in its 1,100 stores in the United States. TiVo will develop a version of its set-top box, to be sold in Best Buy stores, that will let the retailer advertise its products and services to TiVo subscribers on their home televisions.
Investors.com, May 26, 2009 — Best Buy (BBY) store shelves hold consumer electronics products from Panasonic (PC), Samsung and Sony (SNE)— and Dynex, Insignia and Rocketfish.
Those latter three names are lesser-known but close to the heart of Best Buy and increasingly popular with shoppers. They are private-label brands owned by Best Buy, the nation's No. 1 consumer electronics chain. Best Buy has seen sales of its exclusive store brands rise rapidly thanks to low prices and innovative designs.
Wall Street Journal, May 18, 2009 — Wal-Mart Stores Inc. is revamping the electronics departments in its more than 3,500 U.S. stores this week, ramping up an aggressive battle with Best Buy Co. and Amazon.com to seize customers up for grabs due to the demise of Circuit City Stores Inc.
Wal-Mart's roomier and more interactive electronics displays begin arriving in stores Monday, showcasing the latest mobile phones and portable computers, and including standalone sections for popular brands such as Nintendo Co. and Apple Inc.
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