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Brand Republic, March 13, 2008 — NEW YORK - AOL is to buy the teen social networking site Bebo in a $850m (£417m) cash deal, a move it said would give it a leading position in social media.
The surprise deal will create a network of around 80m users, AOL said. Bebo has a total membership of more than 40m worldwide, and claims status as the biggest
Wall Street Journal, February 28, 2008 — College student Zoey Colson joined social-networking Web site Bebo.com last summer for one reason — to watch Bebo's hit video series "KateModern," a mystery show about an art student.
To promote the show, whose first season drew an average of 1.5 million video views per week, Bebo relies on the interaction among the Web site's users. It sends alerts to members to tell them when new episodes are posted. And it allows members to send messages to characters, like the one the 20-year-old Ms. Colson wrote telling Kate's roommate to cheer up when a plot twist didn't go her way.
"You feel like you are part of their world," says Ms. Colson.
Bebo and other social-networking sites like News Corp.'s MySpace are taking the plunge into original Web series at a... continue reading
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