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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand
Tags: 7-11, AAA, Abercrombie & Fitch, Acer, Acura, AIG, Air France, Audi, Bacardi, Ballantines, Bath & Body Works, Best Western, Brookstone, Chevrolet, Clorox, Comfort Inn, Corona, Craftsman, Crest, Discover, Discovery Channel, Folgers, Foot Locker, Google, History Channel, Home Depot, Honda, HP, Hummer, Infinite, Jack Daniels, Juicy Couture, Kroger, Lane Bryant, Lenovo, Lipton, Long's Drugs, Lowe's, Merrill Lynch, Microsoft, Motel 6, MTV, Nieman-marcus, Old Navy, Perrier, Red Bull, Rubbermaid, Samuel Adams, Saturn, Sauza, Schick, Sea World, Six Flags, Sony, Southwest, Starbucks, Target, Toyota, United, Verizon Wireless, Virgin Atlantic, Visa, Wachovia, Wal-Mart, Walgreen's, Washington Mutual, Wet Seal, Wild Turkey, brand associations, brand attributes, brand value, customer perceptions
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MAR 2005

For Limited Brands, clothes become the accessory†

Specialty Retailer Stresses Lingerie, Beauty Products; Seeing P&G as Role Model

Wall Street Journal, March 8, 2005 — Mr. Wexner, 67 years old, is pushing Limited to develop new nonapparel products faster and demanding that the company look to other businesses for advice and partnerships

Category: Marketing
Tags: Abercrombie & Fitch, Bath & Body Works, Limited, Victoria's Secret, Brand Extensions, New Products, Repositioning
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