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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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APR 2007

Mattel aims at preteens with Barbie Web brand

Toymaker turns to tech as sales slump for iconic fashion doll

Associated Press, April 26, 2007 — Mattel Inc.'s Barbie is joining the Internet age. The nation's No. 1 toymaker Thursday unveiled Barbie Girls, a multipronged brand that features a free Web site, BarbieGirls.com, that will allow children to create their own virtual characters, design their own room and try on clothes at a cyber mall. This summer, Mattel will introduce a Barbie-inspired handheld MP3 music device to interact with the Web site and unlock even more content.

Categories: New Media Marketing, Brand Strategy, Customer Experience
Tag: Barbie
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