Articles tagged with Bank of America:
You can also browse all brand tags.
SEP
8
Roundtable of Experts Says Smart Advertisers Will Use the Medium to Provide Consumers Something Valuable
Advertising Age,
September 8, 2008 —
When it comes to mobile marketing, advertisers have not only a challenge but a mandate to create something useful for consumers, according to a panel of experts Advertising Age gathered to talk about the opportunities — and potential pitfalls — of reaching consumers on their phones. Good mobile marketing, the consensus said, takes advantage of the channel's inherent traits and ties into other media.
JUN
2007
U.S. Trust, Bank of America Private Wealth Management, can burnish its private bank’s reputation in catering to the very rich.
New York Times,
June 18, 2007 —
Bank of America built its brand as a financial supermarket that could be all things to all people. Now, it will see if a new name can burnish its private bank's reputation in catering to the very rich.
APR
2007
Case Study: Working With Omnicom, Bank Integrates 'Opportunity'
Advertising Age,
April 2, 2007 —
Anne Finucane took over as CMO of Bank of America with a big task — completely reposition the industry leader's consumer, credit-card and private-banking businesses — and do it in less than 12 months. The challenge was made all the bigger by the fact that there's no real consensus on how to implement massive integrated campaigns.
MAR
2007
We Find Out if Service is Truly a Top Priority; Free Coffee and Couches
Wall Street Journal,
March 29, 2007 —
n recent times, several big banks have been claiming that they've rediscovered customer service. In New York City, at least, this is showing up in trivial ways, such as a notable absence of bulletproof glass and greeters saying hello to customers as they walk into local branches. Some are even installing couches and TVs and playing pop music to encourage people to linger and perhaps pick up the pamphlets about banking services that they leave scattered around.
† Access to articles with this symbol may require a subscription.
