Baileys Orders Up JWT Campaign for the Holidays†

The Old 'Serve Chilled' Slogan Didn't Translate, Leading Diageo to Shop Around -- and Pass on 'Hot Shop' Boutiques

Wall Street Journal, November 25, 2008 — Wine-and-spirits giant Diageo passed on two of the world's hottest ad agencies last spring to hire a Madison Avenue stalwart, JWT, to advertise its Baileys liqueur. Starting with Thanksgiving, JWT will try to prove it was the right decision.