Articles tagged with Avon:
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MAY
20
By Kevin O'Donnell,
May 20, 2008 —
Brand extensions are one way to reinvigorate mature products by generating new sales while retaining the loyalty of existing customers.
But too many lack the benefit of solid strategic thinking. Instead of extensions that capitalize on the relationships the brand has built with customers, you’ll often see logos slapped on a new offering, which is then whisked into the marketplace with predictably disappointing results.
Some of the most interesting extensions take a counter-intuitive approach... continue reading
OCT
2007
Bold Moves, High-Touch-Meets-High-Tech Business Model Help CEO Andrea Jung Boost Sales of Sluggish Company
Wall Street Journal,
October 15, 2007 —
Two years ago, Avon chief Andrea Jung faced some tough decisions. Growth was slowing in the company's most important global markets, its stock plunging. Famed for its door-to-door sales, Avon found itself with the venerable business model faltering in the U.S. even as it prospered in developing markets. And the company was saddled with a crowded stable of products and far too many managers.
In November 2005, Ms. Jung told investors she was willing to make bold changes. She announced plans to spend $500 million over several years restructuring. Since then, Avon has cut employee ranks by 10% and management by nearly 30%. She cut back on the number of products Avon catalogs offer, devoting more space to the most successful products and eliminating the rest.... continue reading
OCT
2007
The beauty company is attracting a growing number of male salespeople and offering more products for men.
Los Angeles Times,
October 9, 2007 —
-- This Avon rep wears a hard hat and carries a pile of company catalogs to his day job on a construction site, encouraging the men to buy their ladies a little something.
Perfume and lingerie are his top sellers. Oh, and he won't go a day without the women's wrinkle cream.
Meet Bobby McKinney. Your local Avon man.
OCT
2007
Girls Asked to Sign Pledge to Not Hate Their Shapes
Advertising Age,
October 9, 2007 —
NEW YORK (AdAge.com) — Seventeen magazine may still be pretty obsessed with appearance — recent issues delivered dozens of tips on manicures, shopping and flawless skin — but under Editor in Chief Ann Shoket, the November issue is introducing a "Seventeen Body Peace Project" to help girls appreciate their shapes and stop stressing over the beauty industry's preferred standards. And she's getting some help from Unilever's Dove, a brand whose most recent viral video chronicles the damaging effect of unrealistic media images on young girls.
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