Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›

Articles tagged with Avery-Dennison:

You can also browse all brand tags.


JUN 2007

How Innovation Can Be Too Much of a Good Thing†

Reducing the Number Can Speed Introduction of New Product Lines

Wall Street Journal, June 11, 2007 — Avery-Dennison Corp. loves to innovate. In recent years, the adhesive-label maker has expanded into areas such as stick-on automotive trim and heat-transfer inks to label clothing. But Avery executives grew vexed a few years ago at how long it took to turn ideas into products. Schedules were slipping. Customers were chafing.

Category: Innovation
Tags: Avery-Dennison, New Products
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.