From Recession To Recovery, Re-Invention

MediaPost Publications, November 19, 2009 — By all standard economic indicators, it appears that the U.S. is finally emerging from the worst recession in several decades. Even consumers have begun, albeit timidly, to venture out, shopping for non-essential items. So, it was fitting that the theme of this year's Idea Conference, presented by Creativity and <I>Advertising Age</i>, last Thursday focused on reinvention across a number of industries, e.g., automotive, technology, financial services, art, design, food, music.

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Best Global Brands

How five names in this year's rankings staged their turnarounds

BusinessWeek, August 6, 2007 — Reviving even a storied brand isn't easy once consumers have a negative perception of it...Still, it's possible to stage a brand comeback. Several such stories emerged in this year's ranking.