NOV
2008
As Water Sales Dry Up, NestlĂ© Pans Soda†
Wall Street Journal, November 13, 2008 — Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But NestlĂ©, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.
Category: Marketing
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