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NOV 2008

As Water Sales Dry Up, Nestlé Pans Soda†

Wall Street Journal, November 13, 2008 — Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.

Category: Marketing
Tags: Aquafina, Aquarel, Coke, Dasani, Nestle, Pepsi, Perrier, Poland Spring, Vevi, Vittel, customer insights, marketing message
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MAY 2007

Aquafina Adds Beauty SKUs To Enhance Liquid Assets†

Brandweek, May 7, 2007 — Aquafina is thirsting to "Make your body happy" in a whole new way. The PepsiCo-owned bottled water brand will flow from the beverage aisle into the health & beauty segment with Aquafina Advanced Hydration RX, a 10-SKU skincare line from licensee Added Extras.

Category: Brand
Tags: Aquafina, Pepsi, Brand Extensions, New Products
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