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Brandweek, January 26, 2009 — In this corner we have Apple, which spent about $300 million on measured media for the first 10 months of 2008 and is every marketer’s favorite—often held up as the epitome of branding. In that corner, Acer, which spent about $12 million on media for the same period, per Nielsen Monitor-Plus, and is no one’s idea of the hallmark of brand creation.
Hub, January 12, 2009 — Will the Great Recession bring out the best and brightest? A roundtable discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc.
BusinessWeek, January 5, 2009 — In September 2007, Apple (AAPL) upstaged rival electronics retailers with a new product available only at its 180 stores. Billed as the world's smallest laser printer, the SCX-4500 offered all the must-have features of an Apple blockbuster: sleek good looks, buttonless touch controls, and easy set-up. The logo on the front, though, wasn't Apple's. It belonged to Samsung Electronics—one of the biggest suppliers of flat-panel televisions, cellular phones, and refrigerators in retailing—which created the stunning, piano-black printer. Intent on toppling industry giant Hewlett-Packard (HPQ), the South Korean consumer electronics giant spent three years working on its first designer printer before teaming up with Apple for its introduction.
Prophet, January 1, 2009 — While it is tempting to cut resources, slow down product launches, and refocus only on the core, companies that continue their commitment to innovation are more likely to reap great rewards.
Advertising Age, December 8, 2008 — Having spent years talking with brand fans — from obsessed Harley-Davidson riders to devoted Guinness drinkers to young Hello Kitty admirers (one of whom owns more than 12,000 pieces of Hello Kitty merchandise) — I've been struck by the power brands have over their followers. But can the apparent parallels between brands and religion possibly hold up? Have some brands actually managed to create their own religions by, coincidentally or deliberately, adopting triggers and tactics from the world of religion?
Advertising Age, December 8, 2008 — Apple's iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription.
New York Times, November 17, 2008 — “TELL to sell,” once a mantra on Madison Avenue, is making a comeback as marketers seek to engage consumers with compelling stories rather than peddle products in hit-and-run fashion with interruptive advertising like 30-second commercials. A newcomer to the ranks of what are called brand storytellers, which include agencies like 42 Entertainment and Story Worldwide, is being formed by Epoch Films, a company that produces commercials for advertisers like Apple, Nike and Procter & Gamble as well as films like the quirky 2005 comedy “Junebug.”
Wall Street Journal, November 10, 2008 — Michael Dell last year promised innovative new consumer products to generate "product lust" and spark his company's turnaround effort. But in the runup to the holiday sales season, Dell Inc. has been slow to deliver on that promise.
Brandweek, November 2, 2008 — While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer's problem-solving approach, to tackle standard business problems, you will get game-changing results.
BusinessWeek, October 30, 2008 — Ed Boyd, one of Dell's most unusual hires in recent years, is an industrial designer who used to dream up new sunglasses and shoes for Nike (NKE). Now the 43-year-old is trying to make design an integral part of Dell, the personal computer maker long known for cranking out boring gray boxes. "
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