Online Search Ads Faring Better Than Expensive Displays

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing.

New York Times, May 19, 2008 — In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.

AOL to acquire Bebo social network for $850m

Brand Republic, March 13, 2008 — NEW YORK - AOL is to buy the teen social networking site Bebo in a $850m (£417m) cash deal, a move it said would give it a leading position in social media.

The surprise deal will create a network of around 80m users, AOL said. Bebo has a total membership of more than 40m worldwide, and claims status as the biggest

AOL To Name Burbank as CMO

MediaPost Publications, May 29, 2007 — FOLLOWING AN EXHAUSTIVE SEARCH, AOL has chosen John Burbank, formerly AT&T's vice president of marketing, as its new chief marketing officer,

AOL Buys Third Screen Media, Adds Mobile

MediaPost Publications, May 16, 2007 — IN A MOVE THAT BODES well for the future of mobile marketing, AOL has agreed to acquire Third Screen Media for an undisclosed sum. The mobile ad firm will now operate as a wholly owned subsidiary of AOL's third-party ad network Advertising.com

World on a String†

Brandweek, December 21, 2006 — They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel.