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Advertising Age, October 29, 2009 — I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future.
Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
New York Times, May 19, 2008 — In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.
While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.
Brand Republic, March 13, 2008 — NEW YORK - AOL is to buy the teen social networking site Bebo in a $850m (£417m) cash deal, a move it said would give it a leading position in social media.
The surprise deal will create a network of around 80m users, AOL said. Bebo has a total membership of more than 40m worldwide, and claims status as the biggest
MediaPost Publications, May 29, 2007 — FOLLOWING AN EXHAUSTIVE SEARCH, AOL has chosen John Burbank, formerly AT&T's vice president of marketing, as its new chief marketing officer,
MediaPost Publications, May 16, 2007 — IN A MOVE THAT BODES well for the future of mobile marketing, AOL has agreed to acquire Third Screen Media for an undisclosed sum. The mobile ad firm will now operate as a wholly owned subsidiary of AOL's third-party ad network Advertising.com
Brandweek, December 21, 2006 — They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel.
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