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SEP
11
The company hopes the new phone, called the Cliq, will reverse its plummeting cellphone sales
New York Times,
September 11, 2009 —
Motorola introduced the first of a new generation of smartphones Thursday that it hopes will reverse its plummeting cellphone sales. The phone, called the Cliq, is meant for young people obsessed with social networks. Instead of the traditional menu of features, the Cliq’s home screen is an ever-changing mosaic of e-mail, Twitter tweets and status updates, superimposed over photos of the people sending those messages.
OCT
2008
CMO Antonio Lucio on How It Plans to Keep Consumer Confidence Up and Use Media to Get Results
Advertising Age,
October 20, 2008 —
Visa's first global chief marketing officer, Antonio Lucio, joined the company last November after 12 years at PepsiCo. In less than a year, he's overseen both a global-media-agency search and a global-creative-agency search and consolidation of the marketer's $600 million account. Now he is preparing for next year's review of interactive and direct agencies and is helping Visa navigate the transition from private to publicly traded company after an $18 billion public offering in March. He's also consolidating messaging and marketing processes around the world.
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