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NOV 2005

Growing cachet of the store brand

New York Times, November 27, 2005 — LIKE many other American shoppers, Vicki Burroughs, a medical secretary in Jacksonville, Fla., knows that she can save money while she spends — for instance, by buying store-brand products at the supermarket.

Category: Brand Strategy
Tags: America's Choice, Safeway, Wal-Mart, Private Label
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