Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Today's Niche Marketing Is All About Narrow, Not Small†

Big Impact: The Brands That Will Survive in the New Economy Will Give Up Illusions of Massiveness

Advertising Age, June 4, 2007 — The evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self interest.

Category: Brand Strategy
Tags: American Girl, Segmentation
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