AmEx's Hip Cards to End†

Niche Offerings Fail to Generate Enough Demand

Wall Street Journal, August 2, 2008 — American Express Co. is pulling the plug on a much-hyped line of credit cards that were aimed at attracting young and affluent customers in New York, Los Angeles and Chicago.

The company, which has been weighed down by rising delinquencies and a slowdown in consumer spending, is also discontinuing three other niche cards that were aimed at engaged couples, newlyweds and avid golf fans.

AmEx Invites Card Members To Help Change The World

MediaPost Publications, May 18, 2007 — AMERICAN EXPRESS IS INVITING ITS card members (formerly known as holders) to participate in an initiative designed to generate ideas for making positive change in the world and raise money to make it happen. "The Members Project," which launched this month, invites consumers to membersproject.com, where they can submit and rate project ideas, join discussions on message boards and vote to choose one idea that the company will help bring to life with up to $5 million. The promotion ties in with American Express' new brand campaign, "Are You a Cardmember," which highlights the value of being part of the AmEx community.

Only the Strongest CMOs Will Survive

Senior-Level Marketers Must Anticipate and Embrace a Massive Reinvention of the Marketing Function

CMO Strategy by AdAge, January 29, 2007 — Over the past two years, my contributions to Advertising Age have ultimately supported a single theme: Our fast-changing world is forcing a massive reinvention of the marketing function and its leadership. And those senior-level marketers who can't anticipate and embrace the implications and opportunities will be marginalized, at best, in their roles.

Only The Strongest CMOs Will Survive

Prophet, January 1, 2007 — In this article, Scott Davis discusses the challenges being faced by Senior Marketers and four key mandates they should address on the path toward becoming empowered CMOs.

It's a Wiki, but Pretty†

American Express Launches Well-Designed Consumer-Engagement Sites

Advertising Age, November 21, 2006 — American Express Publishing, known for its high-end expertise on travel and luxury matters that are beyond most people's direct experience, is about to start up new wiki-based sites that let the public contribute

American Express, Credit Suisse Bridge the Brand Gap

Inside 1to1, November 20, 2006 — One theme that emerged at the Conference Board's annual Marketing Conference earlier this month was the importance of a consistent brand experience, not only for customers, but for employees as well.

Amex 'pulls' consumers to push its plastic†

Financial Times, January 31, 2006 — Against that backdrop, the Irish rock star's idea about a credit card for the caring struck a commercial chord.

American Express tries to find its place with a younger crowd†

Wall Street Journal, September 22, 2005 — Fearing Slowdown, Executives Reward Urban Customers With Glam Drinks, Dancing Asking Interns What's Cool