Consumers Become Kindle Ambassadors†

Amazon Enlists Volunteer Army of Enthusiasts to Demonstrate Device

Advertising Age, September 8, 2008 — On a recent sunny New York afternoon, Stephen Beck, a retired lawyer and voracious reader, spent an hour at a Chelsea Starbucks showing off his Amazon Kindle reader. He patiently demonstrated how to wake the device, adjust font size, download sample books and even look up the definitions of words.

Small Firms Tap Amazon's Juice†

Web-Services Unit Gains Popularity Renting Storage, Server Capacity

Wall Street Journal, January 15, 2008 — When Internet start-up Renkoo Inc. created a program called Booze Mail in June, its chief technology officer, Joyce Park, didn't want to set the program up on the company's main computer infrastructure. Instead, she signed up for Amazon.com Inc. By doing so, Ms. Park joined a growing group of start-ups and entrepreneurs now turning to an unusual ally: Amazon.

Put Buyers First? What a Concept

New York Times, January 5, 2008 — My Christmas story — the one I’ve been telling and retelling these last 10 days — began on Friday, Dec. 21. It was early in the morning, and I had awoken with the sudden, sinking realization that a present I had bought for one of my sons hadn’t yet arrived.

Amazon Offer: Its Gigabytes Now for Sale†

Wall Street Journal, June 27, 2007 — Amazon.com Inc. is known as a place to buy books, gadgets and shoes. But in business circles, it's gaining fame as a place to buy digital storage and computing power.

In the last year, the e-commerce company has begun renting out space in its enormous computer network to other companies

Consumer-Generated Media†

Brand Strategy, May 8, 2006 — Get your customers involved

Cashing in on the new world of me

FORTUNE, December 13, 2004 — A handful of companies are finally perfecting made-to-order for the masses. Here's how.