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Marketing Daily, November 13, 2008 — Boston-area residents today have a second and final chance to bring their dogs to Nestle Purina PetCare's just-opened pop-up pooch restaurant, the Alpo Chop House Originals Grill at 167 Newbury St. Dinner hours are 3 - 8 p.m., reservations not accepted, pricing non-existent, and dress not required for dining.
New York Times, July 7, 2008 — Decades ago, celebrities like Ed McMahon and Barbara Walters promoted Alpo dog food. Now, dog owners — and their pets — can do it themselves by taking part in a video contest being sponsored by the brand.
The Alpo Real Meat Moments contest, now under way, is seeking video clips of the dog that is the biggest “meat maniac” in the country — that is, the pooch that goes ga-ga in the most photogenic and entertaining manner whenever Alpo is served for dinner.
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