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MAR 6

Online Pitches Made Just for You

New York Times, March 6, 2008 — IT’S an offer you can’t resist: fly to Honolulu for $200 round trip.

Alaska Airlines, which is tailoring online advertising to specific Web users, recently tested ads with and without Mount Rainier. But what you might not know is that the offer was designed especially for you.

Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as they surf the Web.

Category: New Media Marketing
Tags: Alaska Airlines, McDonalds, Yahoo, Advertising
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