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FEB 25

Network of TVs Talks to Cellphones and Trades Clips for Advertising

A little-known private company, Akoo International, aims to transform mobile devices into universal remote controls.

New York Times, February 25, 2008 — LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.

With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.

In return, companies can deliver digital coupons and promotions to the cellphones.

Category: New Media Marketing
Tags: Akoo, Mobile
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