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MAR 23

Your Airline Wants to Get to Know You

Wall Street Journal, March 23, 2009 — An airline loses your bag or cancels your flight because of a mechanical problem. The next time you show up at the airport, an agent personally apologizes and offers a free pass to an airport lounge for your troubles.

Don't laugh. Someday it may happen at U.S. airlines.

Category: Design
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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand
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