Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 14

Take a Giant Step in Your Mind. Imagine

Where is Innovation in Marketing Today?

Hub, January 14, 2008 — Ann Lewnes: In Adobe's humble opinion, it's all about the web. The reason is, you can be incredibly innovative on the web, but you can also be incredibly precise. The web is at the intersection of art and science.

Category: Innovation
Tags: Adobe, Electrolux, Staples
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MAY 2007

Innovation Scouts

How creative businesses in technology and media are unearthing new ideas in unexpected places--from an American Idol-style contest at Adobe Systems to eBay's new "disruption" team. Meet the new cool h

Fast Company, May 1, 2007 — In a connected economy, businesses can’t rely on the same old ideas from the same old people. To succeed, you need to seek out innovation from unexpected sources, in unexpected ways.A portfolio of sleuths, impresarios, and connectors who travel the leading edge in search of the undiscovered.

Category: Innovation
Tags: Adobe, eBay
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