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FEB 18

Breaking With Bottle Fires Up Absolut Sales†

Vodka Maker Resurges as a Symbol for Luxury After Killing Off Trademark Ads

Advertising Age, February 18, 2008 — CHICAGO (AdAge.com) — What happens when you ditch a legendary, iconic and recognized ad strategy synonymous with your brand for decades?

Absolut resurgence.

Categories: Brand Strategy, Marketing Strategy
Tags: Absolut, Advertising
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