Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Create a Stage That Attracts Your Very Own Brand Posse

In-Store Details: Keep Consumers Connected With Retail Evangelists

CMO Strategy by AdAge, July 23, 2007 — Gap's fall from grace is almost legendary, its missteps numerous — bad product, lack of differentiation and confusing store design, to name a few. Its struggle reminds us that it takes more than style, logo or store design alone to sustain a brand. What works is a combined experience. Knowing how to pull the strings on sometimes intangible assets can make huge differences in appeal for consumers — and for Wall Street.

are we shopping? Is this a store

New York Times, November 1, 2006 — It’s hard to window shop without the windows

For Limited Brands, clothes become the accessory†

Specialty Retailer Stresses Lingerie, Beauty Products; Seeing P&G as Role Model

Wall Street Journal, March 8, 2005 — Mr. Wexner, 67 years old, is pushing Limited to develop new nonapparel products faster and demanding that the company look to other businesses for advice and partnerships