Brazilian Takeover Bid Imperils Bud Brand†

Foreign Ownership Could Be Problem for Brewer's All-American Reputation

Advertising Age, June 2, 2008 — As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill.

In fact, A-B distributors and agency executives who have worked on Bud and its sibling brands have grave doubts that a brand as overtly red, white and blue as Budweiser — and, by connection, its siblings — would remain credible with consumers under a Belgian owner operated by Brazilians.

A-B, Miller May Face Lawsuits for Alcoholic Energy Drinks†

Brewers Deny CSPI's Accusations of 'Deceptive' Marketing

Advertising Age, February 29, 2008 — WASHINGTON (AdAge.com) — The Center for Science in the Public Interest is threatening to sue Anheuser-Busch and Miller Brewing Co. in state court unless they cease "unfairly" marketing "adulterated" alcoholic energy drinks.