7-Eleven's Simpsons Movie Stunt: Brilliant Cross-Promotion†

Kwik-E-Mart Gambit Took Incredible Marketing Courage

Advertising Age, July 9, 2007 — Let's just say you were running into the 7-Eleven to use the ATM, and you didn't notice the sign spanning the storefront: "Thank you for loitering. Please come again." Or the ones in front of the parking spaces: "5 Minute Parking. Violators Will Be Executed." Or the one over the ATM itself: "First Bank of Springfield. Misplacing Decimal Points Since 194.5"

7-Eleven gets sophisticated

Business 2.0, January 1, 2005 — With reams of research, a team of chefs, and technology that rivals Wal-Mart's, the legendary retailer is reinventing the concept of convenience.