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MAR 2008

Creating a Sustainable Culture of Innovation

By Jennifer Dominiquini, March 11, 2008 — More companies are embracing the importance of innovation, but few are happy with the results.

That's not surprising. Turning the rhetoric into action is a challenge. Some businesses think they can "buy" a culture of innovation by holding a few training programs or workshops. They label modest tweaks as major breakthroughs, devaluing the meaning of the word. Or they hire a vice president of innovation in the belief one person will just make innovation "happen".

The reality lies beyond the hype. Even... continue reading

Category: Innovation
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NOV 2007

Creating a Healthy Innovation System

By Kevin O'Donnell, November 15, 2007 — Is the luster wearing thin on the innovation imperative? Maybe, according to Business Week’s annual survey. It shows that only 46% of senior executives are satisfied with return on innovation spending, down from 52% in 2006, and only 23% (versus 32%) of respondents call innovation a top concern.

The fact is that, done right, innovation drives growth and both differentiates and adds value to a brand. Apple, Netflix and Boeing can attest to that. But the growing dissatisfaction with returns may be... continue reading

Category: Innovation
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SEP 2007

Countering the Innovation Backlash

Prophet, September 1, 2007 — Kevin O’Donnell believes innovation’s role as a driver of organic growth and a differentiator that adds substantially to a brand’s value remains as critical as ever. In his inaugural column in the newly relaunched Marketing News, a publication of the American Marketing Association, O’Donnell spells out one solution: Creation of innovation “systems” that foster actionable creativity.

Category: Innovation
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JUN 2007

At 3M, A Struggle Between Efficiency And Creativity

How CEO George Buckley is managing the yin and yang of discipline and imagination

BusinessWeek, June 11, 2007 — McNerney was the first outsider to lead the insular St. Paul (Minn.) company in its 100-year history. He had barely stepped off the plane before he announced he would change the DNA of the place

Category: Innovation
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