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MAR
2008
By Jennifer Dominiquini,
March 11, 2008 —
More companies are embracing the importance of innovation, but few are happy with the results.
That's not surprising. Turning the rhetoric into action is a challenge. Some businesses think they can "buy" a culture of innovation by holding a few training programs or workshops. They label modest tweaks as major breakthroughs, devaluing the meaning of the word. Or they hire a vice president of innovation in the belief one person will just make innovation "happen".
The reality lies beyond the hype. Even... continue reading
NOV
2007
By Kevin O'Donnell,
November 15, 2007 —
Is the luster wearing thin on the innovation imperative? Maybe, according to Business Week’s annual survey. It shows that only 46% of senior executives are satisfied with return on innovation spending, down from 52% in 2006, and only 23% (versus 32%) of respondents call innovation a top concern.
The fact is that, done right, innovation drives growth and both differentiates and adds value to a brand. Apple, Netflix and Boeing can attest to that. But the growing dissatisfaction with returns may be... continue reading
SEP
2007
Prophet,
September 1, 2007 —
Kevin O’Donnell believes innovation’s role as a driver of organic growth and a differentiator that adds substantially to a brand’s value remains as critical as ever. In his inaugural column in the newly relaunched Marketing News, a publication of the American Marketing Association, O’Donnell spells out one solution: Creation of innovation “systems” that foster actionable creativity.
JUN
2007
How CEO George Buckley is managing the yin and yang of discipline and imagination
BusinessWeek,
June 11, 2007 —
McNerney was the first outsider to lead the insular St. Paul (Minn.) company in its 100-year history. He had barely stepped off the plane before he announced he would change the DNA of the place
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