Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

What Is RSS?

RSS is Really Simple Syndication — an easy way to stay up-to-date with the latest content from your favorite Web sites. Instead of always visiting a site to see what's new, you simply subscribe to an RSS feed to get the latest updates delivered right to you.

BackPocket offers RSS feeds of our [RSS icon] latest front page headlines as well as the [RSS icon] latest comments submitted by readers. You can even create your own custom RSS feeds from BackPocket search results.

How Do I Use RSS?

You'll need an RSS "reader" or "aggregator" to subscribe to the RSS feed you're interested in. Various readers/aggregators are available; some are programs you download and install on your computer, and others are Web applications you access online. The latest versions of many Web browsers even have built-in RSS readers.

If your Web browser has built-in RSS support, that's the easiest way to get started with RSS. Look for the RSS icon [RSS icon] designating an RSS feed link. Simply click that link, and your Web browser should display the current content from the feed. From there, you can subscribe or bookmark the feed. Your Web browser may provide additional options such as notification of new content. Consult the appropriate documentation for details.

For More Information

To learn more about RSS, subscribing to feeds, and the readers/aggregators available, the following links are a good starting point:

What Is RSS?
RSS entry on Wikipedia
Six Apart: About Feeds
RSS Feeds in Internet Explorer 7
RSS Feeds in Safari 2