Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

7-Eleven's Simpsons Movie Stunt: Brilliant Cross-Promotion†

Kwik-E-Mart Gambit Took Incredible Marketing Courage

Advertising Age, July 9, 2007 — Let's just say you were running into the 7-Eleven to use the ATM, and you didn't notice the sign spanning the storefront: "Thank you for loitering. Please come again." Or the ones in front of the parking spaces: "5 Minute Parking. Violators Will Be Executed." Or the one over the ATM itself: "First Bank of Springfield. Misplacing Decimal Points Since 194.5"

Category: Marketing Strategy
Tags: 7-Eleven, Promotions

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