Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

CMOs Rapped for Having Zero Impact on Sales

Study Shows Difficulty in Measuring Short-Term Value of C-Suite Position

CMO Strategy by AdAge, July 9, 2007 — Pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication — now. A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple over a five-year period concludes that CMOs on top management teams don't have any effect on a company's financial performance.

Categories: Marketing Strategy, Marketing Effectiveness
Tags: CMO, Marketing Effectiveness ROI, Metrics & Measurement

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