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JUL 2007

Say ‘Hybrid’ and Many People Will Hear ‘Prius’

One reason for the success of the Toyota Prius may be that buyers want everyone to know they are driving a hybrid

New York Times, July 4, 2007 — A riddle: Why has the Toyota Prius enjoyed such success, with sales of more than 400,000 in the United States, when most other hybrid models struggle to find buyers?

One answer may be that buyers of the Prius want everyone to know they are driving a hybrid.

Category: Brand Strategy
Tags: Prius, Green

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