Sci-Fi Invites Bloggers to Meet Cast and Crew†

First Web 2.0 Press Tour Opens Dialogue With Fervent Fans

Advertising Age, June 29, 2007 — The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers. The NBC Universal science fiction cable network's first "digital press tour" rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig.