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JUN 2007

Tesco Studies Hard for U.S. Debut†

CEO Leahy Sends Teams to Observe How Americans Shop, See What's in Their Fridges

Wall Street Journal, June 28, 2007 — The chief executive of Tesco PLC, Terry Leahy, runs a retail chain that's twice the size of Wal-Mart Stores Inc. in the United Kingdom. And this fall, even though the U.S. is considered over-crowded with stores, Mr. Leahy plans to expand into Wal-Mart's home turf.

Category: Marketing Strategy
Tags: Tesco, Consumer Insights, Loyalty Programs, Retail

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