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JUN 2007

Study: Internet 2nd Most Essential Medium, But #1 in Coolness

MediaPost Publications, June 27, 2007 — THE INTERNET HAS PASSED RADIO to become Americans' second "most essential" medium and swapped places with TV as the "most cool and exciting medium" since the subjects were last studied five years ago, reported Edison Media Research.

Category: Marketing
Tags: digital marketing, Media Consumption, Media Mix

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