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JUN 2007

Outcome of an Ad Contest Starts an Uproar on YouTube

Some YouTube users cried foul when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest

New York Times, June 27, 2007 — Some YouTube users cried foul this week when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest.

The contest, which began in early May, solicited videos about Malibu Banana Rum set to the tune of “Banana Boat Song,” also known as “Day-O.” It offered a prize of $25,000 or, if the winner preferred, a banana grove in a tropical location.

Category: Marketing
Tags: Malibu Carribean Rum, YouTube, Advertising, Brand blunder, CGM - Consumer Generated Media, digital marketing

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