Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JUN 2007

Leading National Advertisers Report: Spending Up 3.1% to $105 Billion†

Traditional Media Pinched as Largest Marketers Extend Reach Via Internet, Promotions

Advertising Age, June 25, 2007 — The top 100 U.S. advertisers last year increased ad spending by a modest 3.1% to a record $104.8 billion. But most of that growth came from "unmeasured" disciplines. In a troubling sign for traditional media, the marketing leaders increased measured media spending by just 0.6%, the smallest gain since the 2001 recession.

Categories: New Media Marketing, Marketing Strategy, Marketing Effectiveness
Tags: Advertising, Marketing Effectiveness ROI, Media Mix

Related Factoids

Media measured by ad-tracking services -- such as TV, print and some forms of internet advertising -- accounted for 58.2% of these top marketers' U.S. ad spending, down from 59.6% in 2005, according to Advertising Age's 52nd annual 100 Leading National Advertisers report
The top 100 U.S. advertisers last year increased ad spending by a modest 3.1% to a record $104.8 billion. But most of that growth came from "unmeasured" disciplines. In a troubling sign for traditional media, the marketing leaders increased measured media spending by just 0.6%, the smallest gain since the 2001 recession.

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