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JUN 2007

Bad News For Brands: Supermarket Shoppers Don't Care

MediaPost Publications, June 26, 2007 — WHEN SHOPPING IN SUPERMARKETS OR drug stores, are consumers likely to show any brand loyalty? Practically none. A new report from TNS Retail Forward finds that three-quarters of shoppers will happily switch brands, motivated not just by what's cheaper, but even what's at eye level. "Few brands are immune to switching behavior," the market researcher reports.

Category: Brand
Tags: CPG, Loyalty Programs

Related Factoid

Of the 18 categories analyzed, snack crackers, shredded cheese and potato chips are most vulnerable to brand switching, with 78%, 77% and 74% of consumers saying they'd switch brands.

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