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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
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JUN 2007

Natural Marketers Can Strike Gold With 'Selfish' Green

MediaPost Publications, June 25, 2007 — WANT BRAND SUPREMACY? RESEARCH FROM the Natural Marketing Institute suggests that the most successful product strategies will offer consumers a two-fer, layering a slightly selfish payoff over a fundamental core value. "Consumers are aspiring to achieve the double pay-off of exclusive experiences while supporting guilt-free and eco-friendly goods and services," says Gwynne Rogers, business director for NMI's lifestyles of health and sustainability division.

Category: Marketing Strategy
Tag: Green

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