Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
JUN 2007

The Florsheims, Back in Their Own Shoes

New York Times, June 24, 2007 — IF a death notice had been drafted for the Florsheim Group in 2001, the year that the company went on life support, it might have read something like this: A well-known company, whose shoes outfitted generations of American boys and men for school, work, weddings and funerals for most of the 20th century, died yesterday.

Category: Brand Strategy
Tags: Florsheims, Revitalization

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article