Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Readers Are Key Ingredient as Virtual Kitchen Heats Up

Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them

New York Times, June 25, 2007 — Food and recipe sites have ratcheted up their competition in recent months, with publishers like Epicurious, Martha Stewart, Time Warner and others introducing new features and redoubling offline promotional efforts to attract visitors.

Category: Marketing Strategy
Tags: Advertising, E-Commerce, Online Marketing

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