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JUN 2007

At Home Depot, How Green Is That Chainsaw?

Some environmentalists say that Home Depot is being too inclusive in its new Eco Options marketing campaign

New York Times, June 25, 2007 — Home Depot sent a note a few months ago to the companies that supply the 176,000 products it sells, inviting them to make a pitch to have their products included in its new Eco Options marketing campaign.

More than 60,000 products — far more than obvious candidates like organic gardening products and high-efficiency lightbulbs — suddenly developed environmental star power.

Category: Marketing Strategy
Tags: Home Depot, Green

Comments

From nick daniel on June 26, 2007

At no point in the HD shopping experience do I feel green...starting the moment I pull into the parking lot that a few short years back was an ecosystem in and of itself. Few corporations strike me as more disingenuous. Orange is very not green.

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