Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2007

Yahoo Buys Rivals.com to Bolster Sports Content†

Adds More than 150 High School and College Sports Sites

Advertising Age, June 22, 2007 — Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.

Category: Marketing Strategy
Tags: Yahoo, M&A

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