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JUN 2007

The Baby-Name Business†

Parents are feeling intense pressure to pick names that set their kids apart. Some are even hiring consultants. Alexandra Alter on the art of 'branding' your newborn

Wall Street Journal, June 22, 2007 — What's in a name?

Stress.

Sociologists and name researchers say they are seeing unprecedented levels of angst among parents trying to choose names for their children. As family names and old religious standbys continue to lose favor, parents are spending more time and money on the issue and are increasingly turning to strangers for help.

Category: Brand Strategy
Tag: Naming

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