Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Are You Innovating Everywhere?

More Than Just Products Need Your Attention

CMO Strategy by AdAge, June 20, 2007 — More often than not, talk of innovation relates solely to products. In my experience, such a phenomenon misses some of the most important elements of this critical business quality. I've learned that the most effective strategies foster the discipline of innovation everywhere — including every component of a healthy brand: positioning, product, pricing, marketing mix, sales channel strategy, supply chain, finance and management processes.

Category: Innovation
Tags: Celestial Seasonings, New Products

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