Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUN 2007

Changing the Course of JetBlue†

New CEO Dave Barger Reviews Discount Carrier's Strategy, Seeks Calmer Approach to Growth

Wall Street Journal, June 21, 2007 — For nine years at JetBlue Airways Corp., Dave Barger played the quiet No. 2 executive to David Neeleman, the discount carrier's passionate, high-profile founder and chief executive. Now, the reserved Mr. Barger is manning the controls when the airline most needs a steady hand.

Category: Marketing Strategy
Tags: Jet Blue, Business Strategy, Growth

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